Think of how many true talent they lose because of a poorly written job description. I received three messages like this last week. None of them had even a hint of sparkle. While these recruiters are scaring candidates off, others compose strong and compelling copies to advertise the same position.
Just imagine that you need to sell a laptop and here's your ad:
Feel the difference, and pick a text that has more similarities with what you show to your candidates. If the second one - perfect, this is what a job description should look like. If the first, how are you supposed to hire talented folks when your job offers scream mediocrity? You'd have to settle for those who don't care about your company to the same extent you don't care about your recruitment effort.
But it's easy to fix. As a recruiter, you don't know if the job is good enough because it's up to candidate to decide. Your mission is to make the position exciting and wanted. That's all. Now keep in mind the MacBook ad copy and try to put together a job description that resembles it.